Posts Tagged ‘pr’

‘Scotland’s most successful football club’ claim to be re-investigated

Tuesday, August 6th, 2013

The Drum reports that the Advertising Standards Authority has withdrawn a judgement permitting The Rangers Football Club to use the phrase “Scotland’s most successful football club” in an advertising campaign, and will re-open the original investigation after evidence submitted by the company in its defence was found to be unreliable:

James Traynor, director of communications for Rangers, did not reply to a request for comment.

Oddly, no other media outlet has chosen to cover this story.

Poor choice of lead story at the Record

Tuesday, August 6th, 2013

Media House, demonstrating its influence over editorial matters at the Daily Record.

Rangers communications chief Jim Traynor threatens journalists with an angry mob

Monday, August 5th, 2013

Rangers Director of Communications Jim Traynor addressed the angry crowd shortly after they gathered but refused to do so in front of members of the press. Mr Traynor also requested that the protesters did not record his statement.

Is Jim Traynor receiving guidance from Robert Mugabe?

Rangers chairman Walter Smith threatens to resign

Monday, August 5th, 2013

BBC Scotland reports on Walter Smith’s disquiet at the current debacle going on down Govan way:

The former manager has already indicated to some within the club that he will definitely walk away if boss Ally McCoist is forced out and he may even go as early as this week.

This is a classic example of the Rangers PR machine in full-swing as BBC Scotland’s Chris McLaughlin gleefully assists in the stage-management of an impending Ibrox coup; no critical analysis of the motives behind Smith’s threats and a complete absence of attributable quotes from the principle subject of the story.

Wider motives are at play here – a more principled man would have walked away without the need to play things out in the media.

Watch this space.

See also: Rangers chairman Walter Smith stands on the brink of quitting his post as battle for the club rages on.